Nike Hyper Elite Platinum

Basketball Performance Art

What if you could augment a real basketball court with a 3D game world where live players could interact with another reality? That question quickly evolved into a live show for the release of Nike’s eight Hyper Elite Platinum basketball uniforms. We brought the best NYC streetballers into eight fantasy worlds where they could jump off the moon and land inside 8-bit video games. They dunked off alligators, jumped through wind tunnels and even visited the devil.  One of the press in attendance called the show “Basketball performance art.”

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