Coca-Cola 125th Anniversary
Large Scale Projection Display
“This is a historic moment for projection displays and a feat for Obscura Digital” stated Travis Threlkel, Co-Founder and Chief Creative Officer of Obscura Digital. “By projecting on the entire surface area of all four sides of the Coca-Cola Tower, we have achieved the tallest and brightest projection display ever seen in the world to date.” For Coca-Cola’s 125th Anniversary event, Obscura Digital transformed the Coca-Cola Headquarters building in Atlanta, Georgia into a spectacular visual show canvassing more than 200,000 square feet of projection surface, reaching 26 stories high. This evolving two-hour show includes transitioning narrative and cinematic pieces and incorporates real-time technology to integrate live social-media components. The high- resolution projection display features traditional animation mixed with computer animation, special effects live action photography, and trompe l’oeil techniques, in addition to a real-world light element fusing with a projection piece. The projection show by Obscura Digital can be seen live every Thursday, Friday, and Saturday night in May from 9pm – 11pm EST. The CO2 footprint of this entire event is offset through Georgia’s Valley Wood Carbon Sequestration Project.